AI Chatbots & Website Assistants
A chat assistant on your website that answers customer questions accurately, captures and qualifies leads, deflects repetitive FAQs, and books calls — trained on your content, not generic internet answers. Available 24/7, GDPR-safe, and built so you control exactly what it can and can’t say.
Who This Is For
A website assistant suits any Irish business fielding the same customer questions over and over, losing enquiries outside office hours, or wanting to qualify leads before they reach a person.
Your team answers the same handful of questions all day — opening hours, pricing, delivery, eligibility — and it never stops
Visitors land on your site after hours or at weekends and leave because there’s no one to answer them
You want to capture and qualify leads automatically rather than chasing every form submission by hand
You’ve been put off by generic bots that hallucinate, frustrate customers, or can’t hand over to a human
What You Get
An Assistant Trained on Your Content
Grounded in your site, documents, and policies so answers are accurate and on-brand — not generic guesses.
Lead Capture Into Your CRM
Qualified enquiries — with the full transcript — pushed to your CRM, inbox, or email automatically.
Human Handoff Built In
When a question is beyond the bot, it routes to a person or captures details to follow up — no dead ends.
24/7 & Multilingual
Always on, answering in the languages your customers use, so no enquiry goes unanswered overnight.
Analytics on What Customers Ask
See the real questions people are asking — a steady stream of insight into demand, gaps, and content to add.
How We Build Your Assistant
As an AI product lab building AI-inclusive software, we don’t bolt on an off-the-shelf bot. We ground the assistant in your content, set its boundaries, and test it against real questions before it goes near a customer.
Gather & Ground Your Content
We feed the assistant your website, documents, FAQs, and policies, then restrict it to answering from that material. This grounding is what keeps answers accurate and stops the bot inventing things it doesn’t know.
Set the Boundaries
You decide what it can and can’t say. We define the tone, the topics it should handle, the ones it should never touch, and exactly when it should hand off to a human instead of guessing.
Wire Up Lead Capture & Booking
We connect the assistant to your CRM, inbox, or email so qualified leads flow through automatically, and let it book calls into your calendar — turning a conversation into a booked meeting without manual follow-up.
Test, Tune & Launch
We run it against real questions, check the edge cases and the handoff, and confirm the GDPR-compliant, EU-stored data setup. Only then does it go live on your site — styled to match your brand.
Review the Analytics
Once it’s live, we review what customers actually ask, refine answers, and feed new content back in. The assistant gets sharper, and you get an ongoing read on what your customers care about.
Common Questions
How do you stop the chatbot from making things up?
We ground the assistant in your own content — your website, documents, and policies — and restrict it to answering from that material. When a question falls outside what it knows, it says so and offers a handoff rather than guessing. You control exactly what it can and can’t say, and we test it against real questions before it goes live.
Where is the customer data stored, and is it GDPR-compliant?
We build with EU data storage and GDPR-compliant handling by design. Conversations and captured leads stay within the EU, you control retention, and we document what data is collected and why. We map the setup to your existing privacy policy so it’s clear to your customers and your DPO.
Can the chatbot capture leads into our existing CRM or email?
Yes. The assistant can qualify visitors through a natural conversation and push the resulting lead — name, contact details, intent, and the full transcript — straight into your CRM, a shared inbox, or email. It can also book calls directly into your calendar so a sales conversation starts without manual follow-up.
What happens when the chatbot can’t answer a question?
It hands off cleanly. Depending on your setup, that means routing to a live team member, capturing the question with the visitor’s contact details for follow-up, or escalating to email. The assistant is built to recognise its limits, so customers are never stuck in a loop with a bot that can’t help.
Explore More
A website assistant is one piece of the picture. Here’s how it connects to the rest of what we build.
AI Voice Agents
The same idea for the phone — AI that answers calls, handles routine enquiries, and books appointments around the clock.
Workflow Automation
Connect the leads and questions your assistant captures to the systems behind them, so nothing needs re-keying by hand.
AI for Professional Services
How firms in law, accountancy, and consulting put assistants and automation to work without compromising on accuracy.
Ready to Put an Assistant on Your Site?
A 20-minute call is enough to work out whether a website assistant fits your business and what it would take to build one trained on your content.